National Search Engine Optimization

Description

Month 1 | Setup Phase

Intake call

Our SEO campaigns start with an Intake call for us to make sure we completely understand the goal of the project and optimize our efforts to deliver the most return on investment.

Site Audit

We do an extensive audit of the website to detect and prioritize all issues that can prevent performance and activities that help achieve goals.

Google Analytics & Tag Manager Setup & Optimization

Growing organic traffic is what we fight for. Google Analytics is ultimately the source of truth to know if our efforts convert to actual traffic that aligns with the goals we set up together. We also set up Google Tag Manager to create robust organic goals.

Google Search Console Setup

For us to discover opportunities for optimization, Google Search Console allows us to understand how Google sees the site and how it is performing over time. It also allows us to optimize our implementation to spend Google’s Crawl budget effectively and find low-hanging opportunities.

Site Speed Optimization (WordPress only)

Our web development team will set caching, concatenation, and minimization of assets (CSS, JS, and images) so the load time and time to the first byte will be greatly reduced. The impact of it is twofold: it optimizes the website for Google Crawl’s budget and improves user experience.

On-Page Optimization (39 hours)

Our highly trained team of Digital Marketers, Writers, Editors, and Webmasters will allocate up to 39 hours to fix the most important issues of the website in terms of technical SEO and copywriting, including sitemaps and robots.

Content Writing

Our writers and editors will create and/or update 10 pages of high-quality SEO-optimized content. All our on-page content strives to find the perfect balance between user experience and business goals.

Meta Title & Description Optimization

Meta Titles and descriptions are one of the most basic factors for ranking and directly affect the Click-through Rate of impressions on search engines. Our SEO Specialists and writers will optimize up to 30 pages of the website.

Schema Markup Organization

Whether we are working on a national or a local brand, we will add schema elements and use the data highlighter application so search engines can have a better understanding of the content.

301 and 404 Optimization and Fix

We will make sure that all the URLs are working well and the redirections are properly set up to maximize Google’s Crawl Budget on your website.

Every Month Starting Month 2: Outreach & Content Building

6 Monthly Guaranteed DA Links

Every month we will deliver 6 links from high-DA blogs focused on the same industry as the campaign. We guarantee 2 DA10 links, 2 DA20 links, 1 DA30 link, and 1 DA40 link. These are the minimum guaranteed. Note that it can take 45 days for the articles to be published as we practice natural blog outreach.

Monthly Keystone Content Building

Every month our writers and editors will systematically augment the content of money pages or key blog articles to increase their relevancy and in the end, make the content more valuable in the eyes of Google and the site’s audience.

Reports, reports, reports

Every month we will send you reports for everything that we did in total transparency so you are sure that your investment is working for you.

 

Basic Technical Optimization	7 Hours
Domain Redirect Optimization	Yes
.xml Sitemap Optimization	Yes
Robots.txt Check	Yes
Local Schema Implementation	Yes
Organic Schema Implementation	Yes
404 Pages Reporting	Sitewide
301 Pages Reporting	Sitewide
Reporting	Yes
On-Page Content Optimization	15 Hours
Initial Site Audit	Yes
SEO Road Map	Yes
Webpage Copywriting	(HomePage) + 3 Pages
Title Tag Optimization	10
Meta Description Optimization	10
URL Rewrites	10
Supplemental On-Page Content Optimization	12 Hours
SEO Road Map	Yes
Webpage Copywriting	3 Pages
Title Tag Optimization	10
Meta Description Optimization	10
URL Rewrites	10
Supplemental On-Page Content Optimization	12 Hours
SEO Road Map	Yes
Webpage Copywriting	3 Pages
Title Tag Optimization	10
Meta Description Optimization	10
URL Rewrites	10
Advanced Technical Optimization	15 Hours
Google Analytics (GA) Account Creation	Yes
Google Search Console (GSC) Account Creation	Yes
Google Tag Manager (GTM) Website Installation	Yes
Google Analytics Firing Test	up to 10 pages
Sitewide Tags Definition and Testing	1-2 sitewide tags
Page Tags Definition and Testing	2-page tags per 2 events
Data Highlighter Application	Yes
Google Analytics Filtering	Yes
301 Page Redirection	25
404 Error Correction	25
Internal Linking	10
Site Speed Optimization (for WordPress sites only)	Yes
Google Tools Integration Report	Yes
Monthly On-Page SEO Hygiene
Monthly Search Console Insights	Yes
Integrated Executive Summary	Yes
Keystone Content Building	1
Tier 2 Outreach to Keystone Content	1
Opportunity and Recommendation Report	Yes
Monthly On-Page SEO Hygiene
Monthly Search Console Insights	Yes
Integrated Executive Summary	Yes
Keystone Content Building	1
Tier 2 Outreach to Keystone Content	1
Opportunity and Recommendation Report	Yes
Guest Blog Outreach	6 Links
DA 10	2
DA 20	2
DA 30	1
DA 40	1

Please fill out this Business Intake form when ordering this service.